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What Makes a Great Real Estate Agency?

Choosing a qualified and experienced real estate agency can mean all the difference in your real estate experience and the success of your transaction. While the specific details of what you’ll be looking for are different whether buying or selling, there are a few core values that make up a great real estate agency.

Qualities of a Great Real Estate Agency


Quite simply, there is no substitution for experience in today’s ever-changing real estate market. From being able to foresee issues before they arise to understanding the intricacies of the various types of real estate transactions, an experienced real estate agency can promote and protect their client’s best interest with ease, especially in the high-end sector, where not all Agencies have experience with.

Sellers: An experienced agency will have the knowledge of pricing, marketing savvy, global connections, and book of clientele needed to make the sale of your home as smooth and successful as possible.

Buyers: An experienced agency will be able to listen to your wants and needs, and can match you with the community and home to suit and exceed them. They will also have knowledge of unlisted properties that less experienced and connected firms simply do not.

Market Knowledge Knowledge of the market – whether buying or selling – is crucial to your success. From introducing you to up and coming investment markets to advising you on market activity in your own neighborhood, a good real estate agency should have a veteran’s knowledge of the communities you’re interested in.

Sellers: An agency with strong market knowledge can advise you of current market trends and pricing strategies. They can show you comparable homes that have and have not sold in your area. They should also be connected within the community and can bring buyers to the table.

Buyers: One of the most important core values that buyers should look for, knowledge of the market means introducing you to the communities and neighborhoods that best suit your lifestyle. It also means knowing market trends to give you an advantage in making offers and negotiations.

Marketing & Technology

As the real estate industry is continuously changing, importance is being placed on an agency’s marketing abilities and use of technology. In an age where more than 90% of home buyers start their search online, a good real estate agency should have the online presence needed to capture buyers. Furthermore, a quality agency needs to have the technology resources available to both buyers and sellers to make communication effortless.

Sellers: A great real estate agency should have a global online presence that allows buyers to quickly find and view your property. An excellent agency should also be immediately available to potential buyers through the use of technology.

Buyers: While it may not seem like technology and marketing savvy would be important to the purchase of a home, it is. Particularly in the luxury sector, where many buyers and investors are purchasing from outside of the immediate area, sophisticated online presence and ease of communication and can be key factors. From sending video tours of properties to emailing available listings, modern technology is well involved in purchasing a property.

Resources & Connections

Having excellent resources and connections in the real estate industry can mean everything from knowing the right property developer or handyman to having the area’s best attorney and land department official on speed dial.

Seaboard Properties, established in 2002 is today the leading Real Estate Agency in Pattaya with three large offices in prime locations, serving hundreds of clients each year.

Under German leadership we have developed into a well organized, dynamic and vibrant Real Estate Agency with more than a decade of proven track record, committed to delivering exceptional service to our clients, trusted by major Property Developers and private clients from all over the world. Contact us today.